What Is Search Engine Optimization?
Also known as SEO, this is a process of optimizing your website and content so that it ranks higher in search engines, such as Google.
Some of the aspects of SEO include:
- On-Page SEO – Creating quality & engaging content with a proper layout to not only make it easy for search engines to understand but to make it easy for the reader to understand. This also includes creating proper titles, descriptions, and meta/alt-tags.
- Off-Page SEO – Controlling anything that is not directly on your website including backlinks, social signals (social media posts and accounts), Google My Business, business listings, and more.
- Technical SEO – Having a pretty website isn’t the only thing that draws traffic. If your website isn’t loading fast or allowing itself to be indexed by search engines, then your website isn’t going to be able to reach its potential in organic visitors.
If you would like a FREE SEO audit, fill out the form below!