Local SEO is a strategy that targets customers for a specific area (city or region). The strategy focuses on how to improve visibility through search results such as Google Maps and the Google Map Pack (located above the list of website search results).
It takes your website and business listings, with the help of an agency like uFlourish Local (shameless plug) we create a simple, yet brilliant keyword and content strategy to get you in front of your audience by answering questions and queries that are frequently asked that will lead to customer acquisition.
Local SEO may involve:
- Content Strategies such as blogs and location pages on your website
- Citation Campaigns that allow your business information to be listed with NAP consistency over dozens, if not hundreds of relevant business directories
- Google Business Profile Optimization to protect your reputation and keep your business listing active and relevant for customers
- Website Optimization to make sure your website is indexable by search engines, structured optimally, and marked appropriately for the services and products you provide
- Local Search Ads, which is a Google Maps-integrated ad that can help feature your business above the organic results when people search for your service or product